Suicide Awareness Essays - Suicide, Abnormal Psychology, Depression

Self destruction Awareness Self destruction Awareness Self destruction positions as a main source of death yet by knowing and getting side effects what's more, causes self destruction can be forestalled. Self destruction is a purposeful endeavor to murder oneself whether it is fruitful or ineffective. Self destruction represents around one percent of all passings in the United Expresses every year (Disease, Condition or General Health Topic). During the most recent two decades self destruction rates among young people has expanded 300 percent (Coleman 1). Self destruction endeavors far dwarf genuine suicides (Disease, Condition or General Health Topic). Like clockwork a young person in the United States ends it all and each nine minutes a young person endeavors self destruction. Around one hundred and twenty-five young people submit self destruction in multi week and one thousand will have a go at during that week (Coleman 1). More young ladies will endeavor self destruction than young men, however a bigger number of young men will end it all than young ladies (2). Consistently 30,000 Americans will end it (All About Suicide). Since they are probably going to experience the ill effects of a psychological sickness, especially serious sorrow (Suicide). Wretchedness is one of the most treatable mental issue, and one of the under analyzed also, under perceived. This is a genuine state of mind issue that influences a people capacity to work in regular exercises. It influences how that individual functions, family life, and public activity (All About Self destruction). Self-destructive practices happen as a reaction to a circumstance that the individual perspectives as overpowering (Disease, Condition or General Health Topic). Somebody who is significantly discouraged, the alternative of self destruction turns into the main choice, the best way to control life and end the unremitting agony (Leone 71). Perhaps the most alarming experience an individual experiences in the course of their life is the experience of misery. More than one out of five Americans can hope to get some type of despondency in their lifetime and one out of twenty Americans have a downturn issue each year. Despondency is one of the most well-known and genuine emotional well-being issues confronting people today (All About Suicide). There are two primary strings of self destruction. The social or institutional self destruction and individual or individual self destruction (Farberow 1). Institutional self destruction is implosion that society requests of the individual as a feature of his relationship with the gathering (1). Individual self destruction is an individual demonstration of dissent or announcement against interior clashes with oneself or offenses against society (2). The intentions were protection of respect and poise, reparation of pusillanimity or weakness, shirking of agony and lowness by mature age as well as illness, safeguarding of chasity, escape from individual disrespect by falling under the control of the foe, reluctance to manage the hurt of detachment or loss of adoration and others (Farberow 2). Absence of social help seems, by all accounts, to be something that incites young people to feel sadness, discouraged, and shameful (Borst 74). During secondary school one out of each ten understudies encounters some type of serve melancholy. Late reviews have demonstrated that around sixty percent of all secondary school understudies contemplated killing themselves or about their own passing (Leone 71). In excess of 90% of all suicides are identified with a passionate or mental ailment (Disease, Condition or General Health Topic). Certain perspectives will build the opportunity of that individual endeavoring self destruction. The best indicator of self-destructive expectation is misery. Individuals with a feeling of misery see self destruction as the main other option. Those determined to have psychological instabilities cosmetics around 90% of all suicides. Physical ailment likewise expands a people danger of self destruction, particularly when it is joined by misery (Suicide). Other hazard factors incorporate past self destruction endeavors, a history of self destruction among relatives, and social detachment. Individuals who live alone or need close companions may not get passionate help that would some way or another shield them from despair and unreasonable speculation during troublesome times of life (Suicide). Self-destructive practices infer that an individual wishes, expects or really endeavors self destruction (Sickness, Condition or General Health Topic). Self-destructive conduct is seen as a type of correspondence, otherwise called a sob for help (Results for self destruction). Researchers concur that self destruction is a perplexing conduct that has mental, organic, and social causes (Suicide). Each hazard factor organic, mental, intellectual, and ecological of the self destruction direction contains components that rise above all ages. The organic premise of discouragement is age- unimportant. It is related with low degrees of a few synapses, serotonin metabolite and dopamine metabolite. These impact self-destructive conduct, likewise despondency. A few people become discouraged with practically zero natural weights. Another factor of self destruction of any age is maleness, since the beginning and societies. Guys are more forceful than females from birth. Moreover

Exploration of Feminine Identity in Sui Sin Fars Mrs. Spring Fragrance free essay sample

The Story of one White Woman who wedded a Chinese, contends that the new female character while freeing a few ladies is damaging for other people, and it isn't until one builds up a genuine feeling of personality and not a socially developed one that inward harmony is achieved. Minnie, the fundamental character in Far’s story delineates a white lady who felt constrained to acclimatize into the new ladylike personality developed by the financial development of Modernity and at last dissidents against it prompting the decimation of her private circle, her family life. The nineteenth century development known as Modernity renegotiated both the manly and ladylike identiies. â€Å"Modernity focuses to the rise of instrumental soundness as the scholarly system through which the world is seen and developed. As a financial idea, innovation assigns a variety of mechanical and social changes that came to fruition over the most recent two centuries and arrived at a sort of minimum amount close to the finish of the nineteenth century; fast industrialization, urbanization, and populace development; the multiplication of new advances and transportation; the immersion of cutting edge private enterprise; the blast of a mass shopper culture, etc. † (Charney and Schwartz, 72) Prior to the nineteen century, American culture assigned quite certain jobs for the two people in America. The training and belief system of these jobs developed exacting manly and female characters. Society’s point of view of those jobs was clear; there existed two circles: general society and the private circle. The private circle, otherwise called the residential circle, was held for ladies. In this circle, the ladies remained at home and were the guardians. They thought about the house, their spouses and their kids. They didn't associate outside the house much nor were seen strolling the avenues alone. Men, then again, worked and associated outside the home. Male and female character was in this manner presented by these two separate circles. The rise of Modernity, all the more explicitly commercialization prompted the breakdown of those different circles, belief system and practice. Therefore, society’s point of view of the manly and ladylike personalities was reclassified. While Modernity freed a few ladies from their conventional private jobs, it served to detain others as they felt constrained to absorb into the new job. Advancement was land naturally. It was in the general population and private spaces of society where it played out and at last changed society’s perspective on ladylike and manly jobs. The private circle, or the house, was thought of as where familial ties and character were halfway found. The female’s job, as mother, girl and spouse, was seen as unadulterated and immaculate by current life. She was viewed as the parental figure both to her kids and her better half. She was not assume to walk the avenues without anyone else or she would be viewed as a whore. The obligations of these homebound ladies spun around immaculateness and good accuracy. At last, if there was even the scarcest piece of unethical behavior, they were profoundly viewed as miscreants. Ladies had extraordinary impact during this time and were portrayed as the ethical spine of society. The development of innovation realized various open doors for ladies, yet the solace of ladies in the home appeared to be eclipsed by the need to give monetarily to their families. Numerous ladies felt committed to work outside the home. Going into the Industrial Era started to give ladies greater power and before long moving them to change socially. Monstrous monetary development and urbanization was occurring. Home creation of merchandise were not, at this point vital and were currently being made by industrial facilities and stores, expanding creation, business and exchange. Because of this financial development, the expansion in business openings, woman’s testimonial, schools, and evangelism, numerous families chose to move to close by urban communities or wildernesses. Expectations for everyday comforts improved inexplicably, and another kind of family life was developing, one in which ladies were urged to work outside the home, yet stay commanded by the male inside the home. Far’s character, Minnie is hitched to a man who has acclimatized into the new socially built male idenity. Minnie’s present day spouse, James expects that she work outside the home and contribute financially, just as, be side by side of social and policy centered issues. The story starts with Minnie describing and clarifying why she wedded a Chinese man. As she relates how she was first hitched to a cutting edge, American man, his desires are unmistakably characterized and Minnie is over and again helped to remember them by her significant other. Subsequently, she makes a genuine endeavor to change into this new lady since she cherishes her significant other. â€Å"But, disregarding his heartless comments and obvious hatred for me, I wished to satisfy him. He was my better half and I cherished him. Numerous an evening, when through with my residential obligations, did I spend in attempting to secure an information on work legislative issues, communism, lady testimonial, and baseball, the things wherein he was generally intrigued. † (Far, 67) Prior to the nineteenth century, this would have been seen as a disfavor since ladies had no spot in a man’s circle. It is through the development of Modernity that it is permitted and invited by both male and female sexes. Hence, Minnie acquires a vocation as a transcriber with the goal that her significant other may take a shot at composing and distributing his book. She will probably make James pleased with her as his significant other by permitting him to redefin her female job. Lamentably, Minnie finds that she misses her youngster and likes to be at home thinking about her family as she did in her conventional female job. Here the difficulties start in her private circle, her family life. James loudly manhandles her as a result of it and at last rejects her asserting that she is a disappointment in absorbing into the personality of the new American lady, and at the same moment venerates his female partner who is a model of the new ladylike way of life as he advises her, â€Å"Give it up, Minnie. You weren’t worked for anything besides dealing with kids. Well! In any case, there’s a lady at our place who has a head for calculates that makes her value over a hundred dollars per month. Her significant other would get an opportunity to create himself. † (Far, 68) Thus, Far contends that in spite of the fact that the female personality is changing, the new ladylike job of the common laborers, political socialite is troublesome and perhaps ruinous for the American lady who decides to relate to the conventional female character. Minnie at last rejects this new personality which further causes more rubbing among her and her significant other, just as, makes a longing in James to be with a lady who satisfies the new socially built female job. It isn’t until Minnie catches her better half pronounce his adoration to another cutting edge lady who he plainly respects that she separates from him and frees herself from the job that both her advanced spouse and innovation forced upon her. While Modernity has reproduced the ladylike character, it has not considered a customary female’s response against it. Far uncovers the outcomes of such through the appalling occasions her character, Minnie experiences following her disobedience to it Minnie now ends up without safe house and expecting to help herself and her little girl. She is offered business doing weaving, a vocation that she has constantly cherished and connected with the customary female job. She gets this activity through a Chinese man she meets on the road when she was without food or safe house. Shockingly, the Chinese man encourages her discover haven, food and work and requests nothing consequently. Far purposefully depicts this Chinese man as the direct inverse of Minnie’s American spouse, as he is practically immaculate. In depicting the Chinese man in America as empathetic and defensive of the female, her goal is twofold. In the first place, Far endeavors to check supremacist, negative generalizations of Chinese men of the nineteenth century which portrays them as dependent on opium, damaging toward ladies, card sharks, killers and at last futile to society. As Elisabeth Ammon’s article on Far’s Mrs. Spring Fragrance states, â€Å"To concede any imperfections in them past the most minor shortfalls was to give the bigot content believability. (Ammons, 114) Although maybe misrepresented, Far depicts the Chinese male way of life as mindful, delicate and defensive of ladies, not at all like her portrayal of the ruthless, uncaring and unfeeling American male. Far’s second thought process is to approve that the idea of a character, regardless of whether male or female, is one which is self-represented and not socially determined. When Minnie at long last acknowledges the Chinese man for her better half and defender, she acknowledges her picked way of life as spouse, mother and overseer and discovers ecstasy. Minnie communicates her euphoric disclosure as she dismisses her previous husband’s request to come back to him. â€Å"The satisfaction of the man who cherishes me is more to me than the endorsement or dissatisfaction with the individuals who in my dim days left me to kick the bucket like a canine. My Chinese spouse has his shortcomings. He is hot-tempered, and on occasion, self-assertive; however he is constantly a man, and has never looked to detract from me the benefit of being a lady. I can lean upon and trust in him. I feel him behind me, ensuring and thinking about me, and that, to a common lady such as myself, implies more than everything else. Sui Sin Far effectively depicts the genuine female mental self portrait, or way of life as serenity and happiness and execution as anguish and wretchedness through her character, Minnie in The Story of One White Woman Who Married a Chinese.

Benjamin Franklin The Man Behind Himself - Literature Essay Samples

Benjamin Franklin has a reputation in American – and around the world – as a self-made man for rising from indentured servitude to become a wealthy, independent man. As a founding father of the United States, Franklin’s independence and industry are valued as having helped create the country we know today. However, there is much more to Franklin’s demeanor than many Americans know. Through his Autobiography, one can learn a plethora of information regarding the character of Franklin. His personal values often conflicted with political ideologies and he constantly referred to moral relativism. His self-perception was occasionally skewed, yet sometimes coincided with others’ perceptions of him. As an international celebrity, it seems Benjamin Franklin considered himself a strong, superior leader to whom moral law did not always apply, yet his morality prevails as one of his strongest legacies. It is possible that, simply through working to become the celebrity of (perhaps false) moral perfection America still celebrates, Benjamin Franklin really is a self-made man, actively working to shape his identity in terms of reputation and morality. Firstly, Franklin’s own moral ambiguity is at times disturbing. While he later preaches to others about moral perfection, he himself is lacking in that area; he has affairs with married women (whose husbands are his friends, no less), he abandons his brother while he is in jail, and he commits plenty of other petty offenses, particularly in his younger years. Franklin is very rarely judged for these offenses, however, because he reworks these events into a justifiable narrative for himself. For example, Franklin abandons a vegetarian diet, which he took up for moral reasons, and defends himself for it. I balanc’d some time between Principle and Inclination: till I recollected, that when the Fish were opened, I saw smaller Fish taken out of their stomachs: Then, thought I, if you eat one another, I don’t see why we mayn’t eat you. So I din’d upon Cod very heartily and continu’d to eat with other People, returning only now and then occasionally to a vegetable Diet. So convenient a thing it is to be a reasonable Creature, since it enables one to find or make a Reason for everything one has a mind to do. (Franklin 37) For Franklin, principle tends to shrivel in the face of inclination, because, as he sees it, inclination can be justified with the proper amount of rhetorical work; because Franklin is smart and cunning, he seems to be able to construct an argument in favor of whatever choices he may make. His principles are actually very weak indeed. Franklin tends to argue without having true moral stances. In his Historicus essay, Franklin takes a lenient stance against slavery, but quickly retracts himself from this stance lest he anger anyone; he ends the essay on a whimpering note of neutrality rather than a proud, solid argument in favor of real beliefs – in whichever way he may lean. In his Autobiography, as well, he argues for the sake of women’s education, but not for the reasons one would hope. He does not necessarily support the endeavor; rather, he claims, â€Å"I took the contrary Side, perhaps a little for Dispute sake† (Franklin 19). When he does make an argument based on a strong position, it seems it is for himself, such as in his â€Å"The Petition of the Letter Z,† in which he criticizes the man attempting to replace him; Franklin’s self-indulgent nature and favor of his own dilemmas over those of society are clear in how he writes about these matters. The man allows himself whatever gratification necessary, then worries about justifying his actions later, uncaring about how he may be affecting the overall society with his moral relativity. Despite caring only for matters involving himself, Franklin works to ensure others’ adherence to a moral code as well, using himself as an example of sorts, somehow. His created superiority over others may work to shame them, thus creating an externally perceived superiority of Franklin over others as well. Franklin is keen to observe any wrongdoings by his friends and correct them immediately. When he notices Ralph tends to favor Franklin’s writing over Osbourne’s, Franklin devises a scheme to switch his writing with Osbourne’s, thus catching Ralph in the lie he creates (Franklin 39). Ironically, what Ralph does is similar to what Franklin does. Ralph values what seems to be good based on its author, Franklin, or the celebrity and importance placed upon it. Franklin values what seems to be good based on how it will affect him rather than how it actually holds up to a moral code. Franklin’s criticism of others based on this offense and his exemption of himself under the same code proves that either Franklin does not recognize himself as breaking the rules he creates, or he lives by a very loose interpretation of morality. It seems most likely that Franklin simply believes himself above such rules, as his writing often points to his belief that he is superior to others. He mocks the workers in the new printing-house he works in, demonstrating his place above them, saying, â€Å"I drank only Water; the other Workmen, near 50 in Number, were great Guzzlers of Beer. On occasion I carried up and down Stairs a large Form of Types in each hand, when others carried but one in both Hands. They wonder’d to see from this and several Instances that the Water-American as they call’d me was stronger than themselves who drunk strong Beer† (Franklin 45). Franklin claims superiority over these new acquaintances not only by strength of body, but also by the value of hard work and sobriety. While Franklin never claims to be sober of alcohol, in this moment he implies it because it benefits his image by the public, placing him in a position reigning over other, less perfect individuals. Perhaps if Franklin emphasizes his perfection enough, it will be believed by the masses. Franklin directly attempts to shape the minds of others, as well, taking it upon himself to instruct the public and teach them the laws of goodness; he takes up an almost god-like stance in this way, determining the rules of the game himself. Through his career, he claims, â€Å"[†¦] I endeavored to prepare the Minds of the People by writing on the Subject in the Newspapers, which was my usual Custom in such Cases [†¦]† (Franklin 115). His need to change people shows he is unhappy with where society stands in its overall â€Å"goodness,† but he only superficially acknowledges that he may be a cause of this. It was about this time that I conceiv’d the bold and arduous Project of arriving at moral Perfection. I wish’d to live without committing any Fault at anytime; I would conquer all that either Natural Inclination, Custom, or Company might lead me into. As I knew, or thought I knew, what was right and wrong, I did not see why I might not always do the one and avoid the other. (Franklin 78). While Franklin supposedly attempts to live in moral perfection, he still takes a stance as a god-like figure. Firstly, he claims to believe to know right and wrong arbitrarily, something that can rarely be defined in black and white terms. Then, he attempts to reason that he can become entirely mistake-free, something that is commonly acknowledged to be impossible of humans. His guide to moral perfection (Franklin 79) shows a belief that morality can be categorized and quantified, enforcing the idea that Franklin is so superior as to have a grasp on something as complex as moral reason, turning it into something simple. Franklin’s preoccupation with fixing mistakes and erasing errata shows his inability to deal with imperfection. He worries that whatever view he may take up will be set in place forever; as an intellectual, constantly learning and growing, Franklin may understand that his views might change over time and may not want to be considered hypocritical or contradicting. He scoffs at the Quaker people for holding true to a particular principle that Franklin does not believe in. â€Å"These Embarrassments that the Quakers suffer’d from having establish’d and publish’d it as one of their Principles, that no kind of War was lawful, and which being once published, they could not afterwards, however they might change their minds, easily get rid of [†¦]† (Franklin 109). As this belief is not his own, he discredits it primarily, but he also seems to degrade it because it is a strong principle. As a writer, printer, and publisher, Franklin’s worst fear seems to be the permanence of the written, published word. While the publishing of such work helps him to develop celebrity and essentially immortal fame, it also creates a set mind, something that Franklin does not work with well. While it can easily be argued that Franklin’s values are sometimes skewed in a way that is morally corrupt, Franklin’s intentions seem to be mostly good. While his claims at perfect morality work to advance his literary career, they also work to bring comfort to the general population; in this way, Franklin really is a man of the people, whether or not he believes or practices the information and tidings he publishes. Through his work as an informant, he helped create and advance America’s media and print culture as we know it today. He claims, â€Å"I consider’d my Newspaper also as another Means of communicating Instruction, and in that View frequently reprinted in it Extracts from the Spectator and other moral Writers, and sometimes publish’d little Pieces of my own which had been first compos’d for Reading in our Junto† (Franklin 92). He dedicated his life to providing important education to the pubic. While Franklin was not morall y perfect, as he aspired to be, he took his duty as a moral instructor seriously, and was perhaps the only man brave enough to take on the task. Through his journey as a literary professional, one can see the real codes Franklin lived by: industry, yes, but also growth, education, and an open mind. Through these values, Franklin was able to mold himself into the role model America still looks up to today, despite the scandals and errata in which he involved himself.

The Major Psychological Disorders Covered - 3588 Words

This final paper looks at summarizing one of the major psychological disorders covered in the course this semester - Thought disorder. It ‘s most commonly manifest in language (e.g. speech or writing) that is difficult to make sense of, Some people think that thought disorder is a specific problem of language and others think that it is a more general problem in semantics (meaning) that also leads to problems in making sense of non-verbal events around us. Thought disorders are conditions that affect the way a person thinks, creating a disturbance in the way a person puts together a logical sequence of ideas. It is commonly recognized by incoherent or disordered thinking, for example anyone suffering from a thought disorder may speak†¦show more content†¦Thought disorder, or thought disorganization, is a symptom of schizophrenia. Sequeira (2015) asserts that the â€Å"presence of psychotic symptoms does not indicate the presence of a formal thought disorder, but el aborates on the following to be some examples of a secondary psychotic disorders i.e. Substance induced psychosis, Organic psychosis, Bipolar disorder, Schizoaffective disorder, Psychotic depression, PTSD, Schizophrenia, Delusional disorder† I will endeavor to describe Schizophrenia, as it is understood within the field of psychology and neuroscience and review the theories of causation. I will attempt to explain the basic concepts regarding Schizophrenia and summarize the recommended treatments of Schizophrenia with basic emphasis to critic the current pros and cons on the topic Schizophrenia. I will utilize the five steps as outlined in the course syllabus for clarity and focus. Rifkin, A. (1984, p.367) claimed that â€Å"assuming that we know the causes. It is better to limit the definition to the salient features shared by all or almost all persons with the disorder. Since we know so little about the etiology of schizophrenia, or its pathophysiology, it is best to use cli nical features and some gross description of course, as is described in DSM-llI, as the definition most likely to be useful and least likely to contain wrong

The American Association Of Nurse Practitioners - 1631 Words

The largest independent membership organization available exclusively to NPs is the American Association of Nurse Practitioners (AANP). Besides being a full-service national organization, it also certifies NPs nationally. The AANP represents all NP specialties and advocates for high-quality healthcare services for patients and their right to obtain such services from their provider of choice. One of the most significant functions of the AANP is its involvement in advocacy and government affairs. Over thirty laws benefiting NPs and their patients were passed with the support of the AANP over the last two years. The AANP has a dedicated federal staff that works with national policy stakeholders, regulators, members of Congress, and federal agencies to enact laws ranging from admitting privileges and appropriations to prescriptive authority. (AANP, 2015a). At the local level, there are organizations acting on a smaller but more personalized scale by providing opportunities for rela tionship-building among colleagues. For instance, the South Florida Council of Advanced Practice Nurses (SFCAPN) is a local assembly of NPs that through collegial relationships provide mutual support, share updates on clinical knowledge, and provide networking opportunities for its members. (SFCAPN, 2015). Core Competencies and Certification Requirements The curriculum for nurses in advance practice requires that every APRN is academically prepared by adhering to the seven core competenciesShow MoreRelatedNurse Practitioners : A Nurse Practitioner Essay1679 Words   |  7 Pages Nurse Practitioners Carly Clay HS101 Professor Stewart Abstract A Nurse Practitioner has a very serious job. Being a nurse practitioner is not a job for someone who is not willing to work hard and be ready for anything at any moments notice. 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Bookmaster free essay sample

Background The case bookmaster explains how Drew went to bookmaster to buy a book he wanted to enjoy reading. When Drew arrived at the bookstore and explained to the CRA what book he wanted. The CRA informed Drew that the book was instock and that there were actually two copies of the book on the shelf. However, when Drew and the CRA went to the shelf to get the book there were no copies available. Drew would have to drive to another store that was 15 miles away to get the book. The CRA then suggested to Drew to buy the ebook which was almost $20 cheaper. Drew would have to download the ebook on his computer since the Kindle and iPad’s were too costly for him at the time. Kindle an Ipad both have many restrictions on their work and try to prevent piracy to maximize profits. Case Questions 1. Each player in the above value chain makes money by creating value for the stakeholders. We will write a custom essay sample on Bookmaster or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 2. 3. The ebook has many advantages and disadvantages. the first advantage is the development, marketing, and decreasing costs for eReaders. The second advantage is its easy accessible and can be read on any device if it’s an apple because they are linked together. The third advantage is that marketing the product is easier on line than in a book store. The first disadvantage is that the sale price is lower so the profit margin is relatively the same. The second disadvantage is that piracy is more common and the content is easier to duplicate. The third disadvantage is that competition is very high in the digital industry. The hard copy book also has many advantages. The first is that hardcopy books are easier to stay focused on because the web-surfing variable is eliminated. The second advantage is that you can jot down your thoughts while reading. The third advantage is hardcopy books are not subject to the failure of technology. Some disadvantages to hard copy books are as follows; The cost to make the books are high. Books are harder to carry around if you have more than a few with you. The third disadvantage is the costs of books are high. 4. The role of operations in the hardcopy value chain is to print books. The role of operations in ebooks is to produce digital content and to store the content. 5. The other issues that are important on critiquing both of these is the future. Where are books headed in the future? It is important to try and forecast whether ebooks or hardcopy books will be a thing of the past.

Suggestions of past Brandmaps companies Essay Example

Suggestions of past Brandmaps companies Essay There are over 50 marketing research studies that were made available for our team to utilize. For the first three quarters many of the research studies were ordered, however it was discovered early on that not all the studies were useful to us. The research studies that our firm found most useful were ordered on a permanent basis which ended up saving us valuable time. Such permanent studies included customer brand awareness, brand satisfaction ratings, operating statistics reports, brand quality ratings, balance sheets of the other competitive firms, the amount of market shares we have in the industry, our overall performance report along with preference testing.. Besides the permanent studies, there are three important research studies in which our team had to make specific decisions on every time. These decisions included the conjoint analysis and both advertising and promotion experiments. The importance of the conjoint analysis and can not be emphasized enough. Having an understanding of how conjoint analysis can be useful for successful product reformulation. Further explanation of conjoint analysis is explained in the new product development section of this memorandum. Another research study we had to do individually is the advertising experiment. Whenever we introduced a new product, we had to make decision on the amount of money we needed to spend on advertising, as well as determine the best media content and mix in order to receive the highest % of customer awareness. We also tried varieties of media content and mix in the experiments. We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For example, in Canada, a combination of price, product uses, together with heavy weighs on radio, newspaper and magazines yielded a very high percentage of customer awareness (around 85%). Conducting advertising experiments is an inexpensive task, which can result in grand results. At times, trying to find the right advertising strategy becomes frustrating, however, by continuously changing up variables, eventually, a suitable result can be obtained. It took our firm several quarters before finally finding a good advertising strategy for the Pacific region. Promotion experiments are another essential part of marketing research. Like the advertising experiment, we had to determine the amount of money to allot and the promotional type for each specified region. We found for the most part that our dealer awareness experiments yielded us very positive results, as there seemed to be less variables to play around with in order to figure out the right mix. Some of our experiments conducted resulted in very high percentages for awareness, many in the 90 to 98 percent range. At times, these results came from little spending in the promotion department, however with a useful promotional mix. Marketing research is an invaluable tool, which should be fully utilized by all firms. Its costs are minimal compared to the possible end benefits of the results, when interpreted correctly. A firm should never try to cut costs on their budget at the expense of ordering marketing research. Having a fully informed firm outweighs the few thousand dollars, which may have otherwise been saved from not ordering specific research. Knowing exactly where your competitors stand in the market and your environmental situation is the bottom line. Our philosophy is that if in doubt, order the marketing research. New Product Development Deciding on whether or not to introduce a new product into a new or existing market is like playing with a double-edged sword. There are many possible ways to look at the situation and whether or not it is a worthwhile activity. Market and competitor analyses are two very important factors when making this critical decision. We found off hand that the more competitive and unstable the market is, the less worthwhile it is entering a new product there. Probably the most important decision that has to be made is the conception of the new product. It was discovered that creating a new product specifically tailored for a market is the best way to enter a new product. Utilizing preference testing to find out what volume of attributes are most preferred along with conjoint analysis to discover the relative importance of each attribute is what has to be used when deciding on how your new vaporware product is going to look. Ensuring that your product does not infringe upon others patent zones is equally important, as this avoidable mistake could prove costly. There are various trade-offs when deciding how to compose your new product. In order to keep costs low and stay away from stepping in another firms patent zones , one may want to cut a few costs, with a huge cost saver being reducing the warranty and compatibility, especially if the relative importance of that specific attribute within that specific targeted market is not considered important. In the end, having a conducive product which meets the needs of the consumer is the bottom line when taking all new product decision variables into consideration. Introduction of a new product can be quite costly. A wise firm would initially do some prior research as to what activities are taking place within the particular targeted region, including industry growth and potential and other product formulations by competing firms. A firm would not be wise as to introduce a new product into an already over saturated or weak market. Reformulation bids are another testy item which requires intense scrutiny. Using some applicable aspects of game theory, one must anticipate what the competitors are doing in the particular targeted region, as a high Reformulation may be a complete waste of expense. This is where some calculated risk must be made. Introduction of a new product also experiences other divisional expenses which may add up, including the hiring of a sales force. Careful capacity planning should be done ahead of time so in the best possible scenario, a company will have enough capacity to produce all future ordered. In the worst possible scenario, full capacity will not be utilized and it can be sold to recover some of the capacity adding expenses incurred. Capacity planning is a touchy subject which quite frankly requires accurate long term forecasting in order for it to be cost efficient. At times, with the introduction of a new product, some short term pain must be experienced. Quite often, due to the lack of experience curve savings and presence of substantial smoothing effects, the initial cost of the product may be enormous and profit margins may be slim. Along with reformulation, sales force, initial intensive advertising and promotion expenses, there may stand to be little profit gained during an introduction. Negative profits during introduction are not a rare occurrence and a company should not be afraid to experience this. Do not worry, things will probably get better. There are a few more tips a firm can use in order to have a successful introduction of a new product. Our firm found that initial large expenditures in advertising during the roll-out of the new product is necessary for creating awareness of the product. From our advertising experiments we found that spending more money will always increase awareness of a product. If people like this new product, they will buy it. Increasing incentives for the sales force to work harder on selling the product is another feasible technique, such as increasing sales commission or salary. Dealers can initially be pushed to carry the product by providing temporary rebates. One must remember not to give these rebates for too long of a time or they will lose their effectiveness. A firm newly introducing a product must be brave and not scared to lose a bit of money during the first small stretch of existence and should not compromise their price at the expense of generating increased initial sales as this could be detrimental for long term profit. The last very important factor which should be taken into consideration is whether or not the product should be introduced into one or several markets. Our firms advice is that a company should try to create a product that is perfect for one market but can be accepted within others. We found that one of our newly introduced products was perfect for the Pacific market but also was preferred in the Canada market. As sales in the Pacific area shot up, product costs decreased, which lowered the price of the somewhat less suitable but still well-liked product in Canada, making it preferred. Our advice is that a firm should try not to create a product which partially meets the needs of multiple markets or if a firm does, dont expect it to become a grand success as it may end up flopping in all of your targeted markets. Good luck! Sales Forecast A good sales forecast is very important because it helps avoid stockouts on the one hand and high inventory levels on the other. To find out which sales forecast seems to be reasonable for the next term, you should first take a look at industry sales volume forecasts (#31). This study gives an overview of the past and future sales volume for all market regions. As mentioned in the book the study gives an overview, and therefore the major problem is, that it assumes current marketing activities of all firms in the industry to stay at the same level, or to continue their present course, which most often is not the case. Another problem with this study is, that especially when entering a new market the forecasts are often to optimistic. You should take a look at your marketing program and those of rivals. Furthermore one should also consider that the marketing research study # 31 doesnt account for unfilled orders. Consideration should be given to the population growth and the economic figures of the region. A knowledge of the stage for the product life cycle of your product, or the market, and how accepted the product composition is, are all important points of concern. To get information about your brand sales forecast you can use brand sales volume forecast (#32). You can also make your own calculation by multiplying the industry sales forecast with your market share forecast. In general its better to be a conservative in your forecasts. This is because it is better to gain more profits than forecasted than visa versa.