Suggestions of past Brandmaps companies Essay Example

Suggestions of past Brandmaps companies Essay There are over 50 marketing research studies that were made available for our team to utilize. For the first three quarters many of the research studies were ordered, however it was discovered early on that not all the studies were useful to us. The research studies that our firm found most useful were ordered on a permanent basis which ended up saving us valuable time. Such permanent studies included customer brand awareness, brand satisfaction ratings, operating statistics reports, brand quality ratings, balance sheets of the other competitive firms, the amount of market shares we have in the industry, our overall performance report along with preference testing.. Besides the permanent studies, there are three important research studies in which our team had to make specific decisions on every time. These decisions included the conjoint analysis and both advertising and promotion experiments. The importance of the conjoint analysis and can not be emphasized enough. Having an understanding of how conjoint analysis can be useful for successful product reformulation. Further explanation of conjoint analysis is explained in the new product development section of this memorandum. Another research study we had to do individually is the advertising experiment. Whenever we introduced a new product, we had to make decision on the amount of money we needed to spend on advertising, as well as determine the best media content and mix in order to receive the highest % of customer awareness. We also tried varieties of media content and mix in the experiments. We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Suggestions of past Brandmaps companies specifically for you FOR ONLY $16.38 $13.9/page Hire Writer For example, in Canada, a combination of price, product uses, together with heavy weighs on radio, newspaper and magazines yielded a very high percentage of customer awareness (around 85%). Conducting advertising experiments is an inexpensive task, which can result in grand results. At times, trying to find the right advertising strategy becomes frustrating, however, by continuously changing up variables, eventually, a suitable result can be obtained. It took our firm several quarters before finally finding a good advertising strategy for the Pacific region. Promotion experiments are another essential part of marketing research. Like the advertising experiment, we had to determine the amount of money to allot and the promotional type for each specified region. We found for the most part that our dealer awareness experiments yielded us very positive results, as there seemed to be less variables to play around with in order to figure out the right mix. Some of our experiments conducted resulted in very high percentages for awareness, many in the 90 to 98 percent range. At times, these results came from little spending in the promotion department, however with a useful promotional mix. Marketing research is an invaluable tool, which should be fully utilized by all firms. Its costs are minimal compared to the possible end benefits of the results, when interpreted correctly. A firm should never try to cut costs on their budget at the expense of ordering marketing research. Having a fully informed firm outweighs the few thousand dollars, which may have otherwise been saved from not ordering specific research. Knowing exactly where your competitors stand in the market and your environmental situation is the bottom line. Our philosophy is that if in doubt, order the marketing research. New Product Development Deciding on whether or not to introduce a new product into a new or existing market is like playing with a double-edged sword. There are many possible ways to look at the situation and whether or not it is a worthwhile activity. Market and competitor analyses are two very important factors when making this critical decision. We found off hand that the more competitive and unstable the market is, the less worthwhile it is entering a new product there. Probably the most important decision that has to be made is the conception of the new product. It was discovered that creating a new product specifically tailored for a market is the best way to enter a new product. Utilizing preference testing to find out what volume of attributes are most preferred along with conjoint analysis to discover the relative importance of each attribute is what has to be used when deciding on how your new vaporware product is going to look. Ensuring that your product does not infringe upon others patent zones is equally important, as this avoidable mistake could prove costly. There are various trade-offs when deciding how to compose your new product. In order to keep costs low and stay away from stepping in another firms patent zones , one may want to cut a few costs, with a huge cost saver being reducing the warranty and compatibility, especially if the relative importance of that specific attribute within that specific targeted market is not considered important. In the end, having a conducive product which meets the needs of the consumer is the bottom line when taking all new product decision variables into consideration. Introduction of a new product can be quite costly. A wise firm would initially do some prior research as to what activities are taking place within the particular targeted region, including industry growth and potential and other product formulations by competing firms. A firm would not be wise as to introduce a new product into an already over saturated or weak market. Reformulation bids are another testy item which requires intense scrutiny. Using some applicable aspects of game theory, one must anticipate what the competitors are doing in the particular targeted region, as a high Reformulation may be a complete waste of expense. This is where some calculated risk must be made. Introduction of a new product also experiences other divisional expenses which may add up, including the hiring of a sales force. Careful capacity planning should be done ahead of time so in the best possible scenario, a company will have enough capacity to produce all future ordered. In the worst possible scenario, full capacity will not be utilized and it can be sold to recover some of the capacity adding expenses incurred. Capacity planning is a touchy subject which quite frankly requires accurate long term forecasting in order for it to be cost efficient. At times, with the introduction of a new product, some short term pain must be experienced. Quite often, due to the lack of experience curve savings and presence of substantial smoothing effects, the initial cost of the product may be enormous and profit margins may be slim. Along with reformulation, sales force, initial intensive advertising and promotion expenses, there may stand to be little profit gained during an introduction. Negative profits during introduction are not a rare occurrence and a company should not be afraid to experience this. Do not worry, things will probably get better. There are a few more tips a firm can use in order to have a successful introduction of a new product. Our firm found that initial large expenditures in advertising during the roll-out of the new product is necessary for creating awareness of the product. From our advertising experiments we found that spending more money will always increase awareness of a product. If people like this new product, they will buy it. Increasing incentives for the sales force to work harder on selling the product is another feasible technique, such as increasing sales commission or salary. Dealers can initially be pushed to carry the product by providing temporary rebates. One must remember not to give these rebates for too long of a time or they will lose their effectiveness. A firm newly introducing a product must be brave and not scared to lose a bit of money during the first small stretch of existence and should not compromise their price at the expense of generating increased initial sales as this could be detrimental for long term profit. The last very important factor which should be taken into consideration is whether or not the product should be introduced into one or several markets. Our firms advice is that a company should try to create a product that is perfect for one market but can be accepted within others. We found that one of our newly introduced products was perfect for the Pacific market but also was preferred in the Canada market. As sales in the Pacific area shot up, product costs decreased, which lowered the price of the somewhat less suitable but still well-liked product in Canada, making it preferred. Our advice is that a firm should try not to create a product which partially meets the needs of multiple markets or if a firm does, dont expect it to become a grand success as it may end up flopping in all of your targeted markets. Good luck! Sales Forecast A good sales forecast is very important because it helps avoid stockouts on the one hand and high inventory levels on the other. To find out which sales forecast seems to be reasonable for the next term, you should first take a look at industry sales volume forecasts (#31). This study gives an overview of the past and future sales volume for all market regions. As mentioned in the book the study gives an overview, and therefore the major problem is, that it assumes current marketing activities of all firms in the industry to stay at the same level, or to continue their present course, which most often is not the case. Another problem with this study is, that especially when entering a new market the forecasts are often to optimistic. You should take a look at your marketing program and those of rivals. Furthermore one should also consider that the marketing research study # 31 doesnt account for unfilled orders. Consideration should be given to the population growth and the economic figures of the region. A knowledge of the stage for the product life cycle of your product, or the market, and how accepted the product composition is, are all important points of concern. To get information about your brand sales forecast you can use brand sales volume forecast (#32). You can also make your own calculation by multiplying the industry sales forecast with your market share forecast. In general its better to be a conservative in your forecasts. This is because it is better to gain more profits than forecasted than visa versa.

yellow wallpaper essays

yellow wallpaper essays People are not always able to associate with their families. Sometimes they can put on an act in order to get along with the family; however, they do not really fit in. In the story Yellow Wallpaper, by Charlotte Perkins Gilman, the wife does not fit in with the family in many different ways. She does, however, try her best to fit in. One way that the author illustrates her not fitting with the family is because she is sick. She is living her life in a very depressed state, and John, her husband, does not want to believe it. The evidence of her being depressed is shown by how she sleeps all day and does not eat. John tries his best to believe that she is not sick, when in fact it shows through quite clearly that she is. Her husband tries to get her to do all different sorts of things to heal her. Yet he still denies that she is even the slightest bit sick. She says that she takes phosphates, and tonics, and gets air and exercise, and she is absolutely forbidden to work until she is well again (184). It is odd that John makes her do all this and still denies her sickness. It seems as though the wife has a slight mental problem. This leads to yet another way that she does not fit in with the family. She imagines that there are things in the yellow wallpaper in her room. She states that, the front pattern does move and no wonder the woman behind shakes it(193). It seems as though her husband is really overlooking how serious her condition is. As the story goes on, she physically gets better, but she gets much worse mentally. She tells her husband that the woman behind the yellow wallpaper creeps around the room during the day. She also tells him that she likes to creep around just like the lady in the wallpaper. She thinks that by doing this she will catch the woman in the paper. She says, Ive got a rope up here even Jennie couldnt find and if that woman does get out, and tri...

A Slant On

, # 8220 ; The Old Man And The Sea # 8221 ; Essay, Research Paper Santiago: A Perfect Role Model for Manolin In the novel, # 8220 ; The Old Man and the Sea # 8221 ; , Hemingway builds a character that is easy comparative to any great hero or graven image in history. This character, named # 8220 ; Santiago # 8221 ; displays the features needed to suppress his conflicts or at least make all he can to accomplish his ends. This is particularly of import sing the fact that he is looked at as a wise man of kinds by another character, the immature male child named? Manolin. ? Manolin has known the old adult male since the age of five. As a protege to Santiago, Manolin has grown to hold a great trade of regard for the old adult male. This is represented by the male child? s avidity to stand by the old adult male? s side no affair what the state of affairs is. Santiago is the prototype of the homo will, and a show for how bravery and doggedness are able to win over troubles that seem about impossible to get the better of. Early on in the novel, we see that the old adult male has fallen onto difficult times in his fishing profession. This is non the first clip this has happened though. It has been many yearss since his last gimmick and the state of affairs looks really black to those who do non cognize the old adult male? s desire and bravery. They see the# 8220 ; furrows # 8221 ; , and # 8220 ; malignant neoplastic disease blotches # 8221 ; of an old adult male, but non the eyes, which# 8220 ; have remained unchanged. # 8221 ; Most of the townsfolk know of Santiago? s looking discouragement, and their reactions to this are slightly disconnected. A good part of the townsfolk and chap fishermen sympathize for Santiago and keep a great trade of regard for this fallen hero. But the others shun him and his curst fishing fortune. They are superstitious and experience that he brings a dark cloud to loom over the small town that will cuss all of them with his exact bad fortune. However, it is clear to the reader that it is what Santiago possesses, which the pessimistic fishermen do non, that gives the old adult male an overall advantage. This prized ownership is identified by the reader as a strong will. It appears that Santiago has ever coveted the strong will. Once known as # 8220 ; El Campeon # 8221 ; , because of his singular arm-wrestling and fishing abilities, it appears that he still obtains this strong will inside him. As a human-centered in the truest sense, he was more than willing to learn the immature Manolin everything he knew of angling while Manolin was merely a really immature kid. In return, a great trade of esteem was formed by Manolin in acknowledgment for the befriending by Santiago. Presently, nevertheless, Manolin, like many of the other fishermen isn? t absolutely clear on how to react to the old adult male? s quandary. He realizes that the old adult male is in an improbably atrocious fishing drouth, but he besides remembers their doggedness in the yesteryear and the wagess they reaped for it. He decides that he will take non to listen to others such as his male parent and what they have to state, and continue in support of his friend. As a mark of his trueness, Manolin foremost asks the old adult male if he may attach to him on his following twenty-four hours? s trip to sea. At first this supplication is turned down by the old adult male. But after farther bargaining and a spot of reminiscing of better times, the old adult male agrees to some aid from the male child. The reluctance by Santiago shows his attention for the male child? s wellbeing. It is merely the adult male? s assurance in his salvation that allowed him to eventually accept the male child? s offer of aid. Santiago? s certainty in this # 8220 ; salvation # 8221 ; is perplexing to some, while Manolin has no problem hold oning the thought. This is because the qualities that have been instilled into the male child are the same as the old adult male? s. They are genuinely believing on the same wavelength. This separates, or isolates them from the remainder of the small town ; but neither the male child nor the adult male truly cares. Subsequently in the book comes the difficult trial of Santiago? s mental and physical strengths. Finally, his opportunity for salvation, comes in the signifier of a Very big fish. In fact, it is the largest fish the old adult male has of all time attempted to catch. A great conflict between the old adult male and the fish Begins. This conflict, nevertheless, is non one fueled by fury and defeat, but instead by bravery and volitions. The old adult male and the fish are similar in certain facets. These facets are recognized by the old adult male, and this is why the conflict is such an honest one apparently on both terminals of the rope. # 8220 ; There is a difference between ? killing? and the ceasing of allowing an animate being die. # 8221 ; Santiago knows this, and he is good determined to convey in the mighty fish, and intelligibly so. # 8220 ; When an single sees that all finite centres and truenesss are fliting and incapable of being permanent objects of religion, so he will abdicate all old attempts in desperation, repent in humbleness, and appreciatively do the motion of religion by which entirely his life can go meaningful and worthwhile. # 8221 ; Yet at the same clip his regard for the fish and award of his ain character clutters any opportunities of pure satisfaction for the salvation that would be the violent death of the fish. Santiago found award in everything he did. He was non a mendicant ; though he had much to implore for. He was non a quitter ; though failure long stared him in the eyes. Most significantly, he was a lovingness adult male. He cared for himself and others every bit. It was easy to see that these traits had so been passed down to Manolin. Just as the old adult male found no # 8220 ; loss of true pride # 8221 ; in his failures, the male child found similarly in his friendly relationship with the old adult male. After all, in Hemingway? s # 8220 ; hunt for wider societal significance # 8221 ; , # 8220 ; The Old Man and the Sea # 8221 ; showed it is non success that determines one? s worth. It is, as the male child and the adult male both knew, character that is the true clincher. Bibliography A ) Klemke, E.D. # 8220 ; The Meaning of Life # 8221 ; New York: Oxford University Imperativeness 1981, p. 166 B ) # 8220 ; Hemingway # 8221 ; Compton? s Pictured Encyclopedia, vol. GH Chicago: 1957 p. 378 C ) Hemingway, Ernest # 8220 ; The Old Man and the Sea # 8221 ; New York: Simon A ; Schuster 1995 D ) Singer, Peter # 8220 ; Applied Ethics # 8221 ; New York: Oxford University Imperativeness 1986, p. 87-88

JAPANESE CIVILIZATION PowerPoint Presentation Example | Topics and Well Written Essays - 250 words

JAPANESE CIVILIZATION - PowerPoint Presentation Example According to the historical background of the Kamakura, religion was their center of governance and all their decisions were also to run in accordance with their religious rules. Hover much they tried to keep and safeguard their religious beliefs and policies, they still faced some challenges that almost messed up their religion (Kimura 206). The monks were to give directions as they follow but due to the high rate of women seduction, they could not make it as the monks fell into women trap hence leading to direction loss. As per my perception, the development of the Kamakura was mainly based on the stability of Buddhism as a religion. This is so because they had strong belief in their religion hence giving all the powers to their religious leaders. It can therefore be assumed that at one time, the Kamakura faced a lot of difficulties in relation to governance after the parting of some monks. The adulterous also lead to religion break up and this further in turn led to group split out. The Kamakura was therefore separated into different groups based on their beliefs and trust hence leading to the formation or re-establishment of religious beliefs and policies that were to be maintained at all

In what way is the historical and political context of Thucydides and Essay

In what way is the historical and political context of Thucydides and Machiavelli relevant for an interpretation of their writings - Essay Example Contemporary foreign policies and the disregard for law were the reflections of the Thucydides and Machiavelli’s political powers and their emphasis on the US foreign policies. They wanted to carve a niche for themselves in the American history and they achieved this by exhibiting it in their writings. Their writings were closer to reality and this paved the way for their success. Realism is not a new concept and this was adopted by the authors who emphasize on the historic incidents and happenings. This was held by Thucydides and Machiavelli which helped them in proving themselves a realist author. Thucydides and Machiavelli were considered to be the most popular historians and the reason was the way in which they treated law and political aspects of the government. Each and every part of their writings focused on the disregard for law and ethics that was followed in a country. This created a wave of fear among the residents of almost all the countries and the neighboring countries also felt the impact of the problem. Though they lived several decades before the independence of most of the nations, they are still popular due to their contribution to the history of their respective nations. Their political life also influenced other countries apart from their native countries. Their influence is still felt in most of the nations were their principles and political ideologies are being followed. Thucydides and Machiavelli are considered to be the fathers of political realism as they showed the political system of a country in a different dimension. The way they balanced a country’s government and political system and exertion of power made them the most sought after leaders of the country. They turned in to realist authors only after proving their mettle in the political system. (Thucydides, 1985). Their writings purely reflected their political experience and the way in which they dealt with the political problems and

Loyalty and Ignorance of Emilia In Shakespeares Othello Essay

Emilia is a minor but necessary character in Shakespeare’s Othello. She battles playing the role of a loyal wife and caretaker, while possessing inner strength to rebel against society and man’s invisible reign on woman. Emilia is a wife to Iago, a caretaker to Desdemona but most importantly she is a lady of potency and character. Through these qualities Emilia unwillingly follows her wifely obligations to Iago, but additionally develops a strong relationship with Desdemona. This connection between the two women, allows Emilia to hold Shakespeare’s key to the entire tragic plot. For she is the only character who possesses the knowledge of the surrounding events. This ignorant yet known knowledge results in the catastrophic ending of the play where Emilia defends Desdemona by demanding justice and truth over her husbands deceiving lies. â€Å"Honest Iago† then shows the true villain that he is and tragically ends his wife’s life. By which then placin g truth on what Emilia had so long believed, that men are vulgar, immoral and corrupt and that her intuition through out the play was then proven just. The act of loyalty from a woman to a man in Othello includes the two utter most important terms of being silent and obedient. Emilia chooses to practice these traits with her husband in hopes of gaining admiration and affection from a man completely incompatible for her but regrettably bound to her by marriage. Readers are first introduced to Emilia in Cyprus when Iago speaks poorly of her to Cassio, by declaring, â€Å"Sir, would she give you so much of her lips as of her tongue she oft bestows on me, You would have enough†, which can also be interpreted that he takes no appreciation in his wife’s wisdom and wishes her more to be a mute than to... ...nstead displays ever so respected strong characteristics that readers throughout centuries can continue to be captivated by. When Emilia decides to deny herself to conforming to social norms, she boastfully follows her beliefs that Desdemona is innocent, irregardless that there are indeed some women, including herself, who are not pure but only because it is their husbands faults that cause women to commit adultery. Today, vast amounts of individuals admire the woman that Emilia exemplifies in her last tragic moments on earth. For it is here that she blesses women in society for ages and ages to come the utter most essential qualities of strength and bravery. Works Cited Shakespeare, William. Othello, The Moor of Venice. Backpack Literature: An Introduction to Fiction, poetry and Drama. Ed. X.J. Kennedy and Dana Gioia. New York: Longman, 2006. 661-770 Loyalty and Ignorance of Emilia In Shakespeare's Othello Essay Emilia is a minor but necessary character in Shakespeare’s Othello. She battles playing the role of a loyal wife and caretaker, while possessing inner strength to rebel against society and man’s invisible reign on woman. Emilia is a wife to Iago, a caretaker to Desdemona but most importantly she is a lady of potency and character. Through these qualities Emilia unwillingly follows her wifely obligations to Iago, but additionally develops a strong relationship with Desdemona. This connection between the two women, allows Emilia to hold Shakespeare’s key to the entire tragic plot. For she is the only character who possesses the knowledge of the surrounding events. This ignorant yet known knowledge results in the catastrophic ending of the play where Emilia defends Desdemona by demanding justice and truth over her husbands deceiving lies. â€Å"Honest Iago† then shows the true villain that he is and tragically ends his wife’s life. By which then placin g truth on what Emilia had so long believed, that men are vulgar, immoral and corrupt and that her intuition through out the play was then proven just. The act of loyalty from a woman to a man in Othello includes the two utter most important terms of being silent and obedient. Emilia chooses to practice these traits with her husband in hopes of gaining admiration and affection from a man completely incompatible for her but regrettably bound to her by marriage. Readers are first introduced to Emilia in Cyprus when Iago speaks poorly of her to Cassio, by declaring, â€Å"Sir, would she give you so much of her lips as of her tongue she oft bestows on me, You would have enough†, which can also be interpreted that he takes no appreciation in his wife’s wisdom and wishes her more to be a mute than to... ...nstead displays ever so respected strong characteristics that readers throughout centuries can continue to be captivated by. When Emilia decides to deny herself to conforming to social norms, she boastfully follows her beliefs that Desdemona is innocent, irregardless that there are indeed some women, including herself, who are not pure but only because it is their husbands faults that cause women to commit adultery. Today, vast amounts of individuals admire the woman that Emilia exemplifies in her last tragic moments on earth. For it is here that she blesses women in society for ages and ages to come the utter most essential qualities of strength and bravery. Works Cited Shakespeare, William. Othello, The Moor of Venice. Backpack Literature: An Introduction to Fiction, poetry and Drama. Ed. X.J. Kennedy and Dana Gioia. New York: Longman, 2006. 661-770

Reliance Fresh Project Reports

â€Å"CONSUMER PERCEPTION AND THEIR BUYING BEHAVIOUR TOWARDS â€Å"RELIANCE FRESH† SUPERMARKETS NEW DELHI, INDIA. † Chapter 1: Introduction Reliance Retail: Retailing is the interface between the producer and the individual consumer buying for personal consumption. This excludes direct interface between the manufacturer and institutional buyers such as the government and other bulk customers. A retailer is one who stocks the producer’s goods and is involved in the act of selling it to the individual consumer, at a margin of profit.As such, retailing is the last link that connects the individual consumer with the manufacturing and distribution chain. The retail industry in India is of late often being hailed as one of the sunrise sectors in the economy. The Indian retail industry is now beginning to evolve in the line with the transformation that has swept other large economies. It witness tremendous growth with the changing demographics and an improvement in the quality of life of urban people.The growing affluence of India’s consuming class, the emergence of the new breed of entrepreneurs and a flood of important products in the food and grocery store, has driven the current retail boom in the domestic market. (Jhamb & Khiran, 2012) AT Kearney, the well-known international management consultancy, recently identified India as the ‘first most attractive retail destination’ globally from among thirty emergent markets. It has made India the cause of a good deal of excitement and the cynosure of many foreign and domestic eyes.The entry of foreign and Indian retail giants like Wal-Mart, Metro, Reliance, Birla, Tata etc. made Indian market more competitive which is at cut throat level. So how retailers can reach to their end customers, to win the mind share and increase the basket size of each shopping trip. (Jhamb & Khiran, 2012) It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200 billion. I ndia retail industry is one of the fastest growing industries with revenue expected in 2007 to amount US$ 320 billion and is increasing at a rate of 5% yearly.A further increase of 7-8% is expected in the industry of retail in India by growth in consumerism in urban areas, rising incomes, and a steep rise in rural consumption. It has further been predicted that the retailing industry in India will amount to US$ 21. 5 billion by 2010 from the current size of US$ 7. 5 billion. The growth of scope in the Indian retail market is mainly due to the change in the consumer’s behaviour. For the new generation have preference towards luxury commodities which have been due to the strong increase in income, changing lifestyle, and demographic patterns which are favourable. Huangyuarong (2011).As the twentieth century has come to and we have moved in to third millennium , we can see many development and changes taking place around us with all the industries and firms within each industry trying to keep pace with all the industries and firm within each industries trying to keep pace with the changes and diverse need of people . Marketer have regarded â€Å"customer† as the king and evolved all activities to satisfy him or her, this concept gaining more momentum and importance today. More than a century ago, the father of our nation, Mahatma Gandhi, had made visionary and deep meaningful statement at Johannesburg, South Africa in 1980.A customer is the most important visitor of our premises. He is not dependent on us . We are dependent on him He is not interruption on our work. He is the purpose of it and not an outsider on our premises. He is a part of it. We are not doing him favour by serving him. (AnithaJulius, 2013) Today the entire firm engaged in a process of creating a life time value and relationship with customers. This report start with discussion on the diversity of consumer behaviour and the need for studying consumer buying behaviour and consumer as a related field of marketing .This can be largely be attributed to the prevailing market situation . Today the company image is built and made known by its customers. Thus success of the firm determined how effective it has been in meeting the diverse consumer need and wants by treating each customer as unique and offering products and services to suit has or her need. (Gupta, 2011) Consumer buying behaviour will be a primary force in determining how this transition will evolve. Getting closer to the customer in today’s highly competitive landscape is essential for the entire industry and is no longer just a retail issue.It requires all organizations across the supply chain to work as a single enterprise, sensing and responding rapidly to consumer demand in a co-ordinate manner. Detailed analysis of the changing patterns of consumer demand, shopping trends. (Gupta, 2011) 1. 1. Background: We can see many examples of businesses where, first we grow and then think of expandi ng but Reliance is quite different. Reliance has developed such huge amount of resources and capital over the years that whenever it steps into any segment it is not required to wait for growing signal, that’s why it always thinks of expanding without any boundaries.Reliance retail is next Step by RIL which will be a pan India project. (â€Å"reliance fresh information,† 2012) Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by Mukesh Ambani. Reliance has entered into this segment by opening new retail stores into almost every metropolitan and regional area of India. Reliance plans to invest Rs 25000 crores in the next 4 years in their retail division and plans to begin retail stores in 784 cities across the country.The Reliance Fresh supermarket chain is RIL’s Rs 25,000 crore venture and it plans to add more stores and eventually have a pan-India footprint by year 2011. The super marts will sell fresh fruits and vegeta bles, staples, groceries, fresh juice bars and dairy products and also will sport a separate enclosure and supply-chain for non-vegetarian products. Besides, the stores would provide direct employment to 5 lakh young Indians and indirect job opportunities to a million people, according to the company. â€Å"reliance fresh information,† 2012) The company is planning on opening new stores with store-size varying from 1,500 sq ft to 3,000 sq ft, which will stock fresh fruits and vegetables, staples, FMCG products and dairy products. Each store is said to be within a radius of 1-2 km of each other, in relation to the concept of a neighbour store. In a dramatic change due circumstances prevailing in UP, West Bengal and Orissa, It was mentioned recently in News Dailies that, Reliance Retail is moving out stocking.Reliance Retail has decided to minimize its exposure in the fruit and vegetable business and position Reliance Fresh as a pure play super market focusing on categories lik e food, FMCG, home, consumer durables, IT, wellness and auto accessories, with food accounting for the bulk of the business. (â€Å"reliance fresh information,† 2012) 1. 2. Reason for study: An intention of this study to clarify and understand the behavior and perception of consumer towards Reliance Fresh and how it impact on today’s retail marketing at New Delhi. 1. 3. Statement of problem:Food and grocery retail sector is one of the fastest growing industries, yet the nature of shopping behavior has not been studied in-depth. This has created a need to identify the aspects influencing these behavior and the patterns that will be followed. Lately, many new retail formats have introduced in New Delhi hence it is crucial for retail stores to understand consumer buying behavior along with their preferred store choice. 1. 4. Research Objective: I. To study consumer buying behavior and their perception at Reliance Fresh customers of New Delhi. II. Too examine the influence of demographic factors on retail purchase behavior.III. Evaluate the consumer trends and their perception towards the new shopping style. 1. 5. Major Research Questions: What are the major factors influencing consumer buying behavior and their buying decision process at Reliance Fresh New Delhi? 1. 6. Assumption: The attitude, perception, and behavior may be different to buy in supermarkets of New Delhi. Reliance fresh should encourage their image, consumer perception, consumer purchasing decision criteria and also should maintain their service quality to make more consumers satisfaction. 1. 7. Scope of the study:The scope of this study focus on consumer behavior and perception on Reliance fresh retail New Delhi which is already established all over in India. But in Delhi its provide the higher level of service for the consumer satisfaction, so there are coming more consumer at Reliance Fresh to buy best quality product into the store. The study to survey the behavior of consumer w ho always buy product from Reliance fresh at the largest famous retail stores at New Delhi, India with questionnaires. 1. 8. Benefit of research: 1. To understand the factor influencing purchasing making decision of product of Reliance Fresh Retail. . To realize how the consumer perceive and behave the buying activities of the stores and consumer perception for the image of Reliance Fresh supermarket. 1. 9. Limitation of research: The research focuses and asks for the mind of consumer (perception and behavior) which is intangible so it is difficult to measure by figure and may have bias answers depend on that situation because normally, Indian People mostly are ashamed to tell the truth. Conceptual Framework Independent variables Dependent variables Location * Customer Buying Behavior Buying decision process Ambiance of the supermarket Quality of products Variety of products Customer services References: AnithaJulius. (2013). Retail Market in India. [online article]. Gupta, M. M. , A. (2011). Consumer Perceptions towards Different Retail Formats in India. Maharishi Markandeshwar University. Huangyuarong. (2011). Consumer Markets and Consumer Buyer Behavior [online article]. Jhamb, D. , & Khiran, R. (2012). Emerging trends of Organized Retailing in India. School of Management & Social Sciences. reliance fresh information. (2012). [online article].